Corporate Event Photography at WNBA All-Star: Documenting the P&G Sports Lab Experience
Event: P&G Sports Lab
Occasion: WNBA All-Star
Location: Chicago, Illinois
Coverage: Corporate Event + Brand Activation Photography
At major events, brands aren't just building booths. They're building experiences.
Press Photography Network recently photographed the Procter & Gamble Sports Lab during WNBA All-Star festivities in Chicago, capturing both the finished branded environment and the way attendees interacted with it.
The assignment called for two distinct types of coverage: documenting the completed space before guests arrived and capturing the experience once the activation came to life.
Documenting the Space
Before attendees arrived, clean exhibit photography provided a polished visual record of the completed activation.
For P&G, that included wide photographs of the full Sports Lab along with details such as product displays, branded locker-room installations, lighting and environmental design.
These photographs document the physical execution of the activation while giving the brand, agency and event partners visual assets that can continue to work after the event.
Capturing the Experience
Once the event opened, the focus shifted from the space itself to the people inside it.
Photography documented fan interactions, athlete appearances, autograph moments and attendees engaging with the activation.
These images show more than what was built. They show how the experience worked.
Strong experiential photography captures both sides of an activation: the environment created by the brand and the people interacting with it.
One Event, Two Stories
Together, the environmental and experiential photographs give brands a complete media library for marketing, public relations, social media, case studies, internal communications and future event promotion.
For Press Photography Network, the goal is simple: document what was created and capture the experience it produced.
Corporate Event and Brand Activation Photography in Chicago
Press Photography Network provides corporate event photography in Chicago for brand activations, company events, executive programs and large-scale corporate experiences.
For conventions, trade shows, conferences and multi-day programs, PPN also provides conference and event photography throughout Chicago and the surrounding region.
Our photography is built to give marketing, communications and event teams professional visual assets that document both the execution of an event and the people experiencing it.
If you need an experienced corporate event photographer in Chicago to document your upcoming brand activation, conference, trade show, or experiential event with absolute clarity, let's talk.
Contact Press Photography Network today to secure your production date.
Photography: Terence Guider-Shaw / Press Photography Network, Inc.